A Proposal for Amanda
Everything you teach is already true. This is how it travels, and what is waiting when it reaches someone.
Almost everyone who has worked with you arrived through someone who already knew you. Referral is the highest form of trust there is, and you have been earning it for 16 years. It has exactly one limit: it reaches as far as the people who already know your name, and then it stops.
The foundation exists to end that limit. The map, the language, the mark, the site. When it is standing, a stranger can arrive and feel in a few seconds what your friends have known for years.
And your map moved recently, in the right direction. Divine love at the center, with sovereignty and belonging as the two vehicles that carry a person toward it. That is not a cosmetic revision. It gives the work a destination rather than a quality, and it gives every piece of content a reason to exist. It also gave you the sharpest line you have said about any of this: relationship is the initiation, and the chart is the map.
What this proposal covers is the half that moves. The content that reaches somebody who has never heard of you, the door they walk through, the list that stays yours no matter what any platform decides, and a real room waiting at the end of it.
That room is the cohort, and it is what everything here is built toward. 12 weeks, in circle, with relationship as the vehicle. One cohort, filled properly, can cover the foundation and this retainer together and leave room besides. It also happens to be the work you have said you most want to be doing.
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Your own metaphor, drawn as a plan. The hearth is the cohort, and it comes first. The horizon is everything that grows out of a room that went well, and the way back is part of the drawing, because the people who return are the people who stay.
A psychiatric nurse since 2010, still practicing. Breathwork, somatics, sexological bodywork, reiki, a decade with the chart, and 2 and a half years teaching other practitioners how to hold this work. Said once, where someone looking for it will find it, and never repeated to prove a point.
A podcast recorded in a real studio with real lighting, clips going out most days, and a back catalogue on YouTube. The hardest part of a content practice is the rhythm, and you already have it. What it has never had is an edit that matches the thinking, or anywhere for the attention to land afterward.
The context layer, the map with divine love at its center, the lexicon, and the territories you can speak to for a year without repeating yourself. Most of what people call a content problem is a clarity problem, and that part is already solved here on paper.
None of this is broken. It is unconnected. The podcast does not feed a list. The list has not been spoken to in a long time. There is no room for anyone to walk into when they decide they want more. Three good things standing in three separate corners, and most of the work ahead is doors.
The system is not the opposite of the creation. It is what keeps the room quiet enough for the creation to happen.
Outer Presence
One cohort to build toward, 8 pieces of content a month, and the machinery that carries somebody from a first view to a seat in the circle.
This is the ongoing side of what Outer Presence does. Not a project with a finish line: the working parts of a practice, running every month and compounding. Here is what sits inside it.
The first real room, and the thing everything else points at. 12 weeks, in circle, built around relationship as the vehicle. We shape the arc with you, then build the whole container: a custom branded home in Circle rather than a group chat, the sales page, the onboarding, the resource library, and the rhythm of the weeks. The curriculum is yours. The architecture holding it is ours. We normally price this build on its own, and inside a retainer it is simply part of the work.
2 a week, produced to a standard the feed is not used to seeing: graded, captioned in your typography, sound treated, and cut to the pace of how you actually speak. Edits land 24 to 72 hours after a file reaches us. One filming block covers the month, and the podcast can feed the rest.
ManyChat, built properly and run. Somebody comments a word on a piece that moved them, and within seconds they are in a conversation that reads like a person rather than a machine. No chasing, no urgency, nothing that pushes. They reach, and the door opens. This is the piece that turns a view into a relationship you can actually tend.
What they receive on the other side of that door, designed to the standard of something you would charge for. Relational and chart based is the obvious first one, since that is where people already come to you. You sit with the thinking and bring the outline, we shape it, write it and design it, and it ships. Someone should finish it thinking: if this is what she gives away, what is the room like.
First we find what already exists. The old MailChimp list and the 300 or so people from the Facebook group are not a dead archive, they are people who once raised a hand. They get brought into one place, told plainly what you are doing now, and invited back. Then the welcome sequence, tagged by what brought each person in, following the 4 stages you mapped yourself: welcome as they are, more of them allowed than they expected, remaining themselves inside connection, and no longer choosing between the two.
A Notion workspace built around how this practice actually runs, holding the content tracker, the email map, the cohort build and the offer library. Not a template, and not another thing to maintain. It gets its own section below.
Content is the only part of this that keeps working while you are not in the room. A piece made this month can still be bringing people in a year from now, and a single one that travels can fill a cohort on its own. That is the power of it, and it is also why it has to be built at a pace you can hold.
So we start at 8 a month. Not because 8 is the answer, but because 8 is enough to learn with: enough to find the format that suits you, enough to see which subjects move people, and few enough that it never costs you more than one afternoon. Once that rhythm is grounded and the data is honest, we raise it deliberately.
You sit down once and film 5 to 10 pieces, with the script on a screen if that helps. Everything after the file reaches us is ours: the edit, the grade, the captions, the sound, the posting, and the words that go out alongside each piece, written in the voice the context layer already defines.
You are already recording in a studio with the lighting and the camera handled. What has been missing is the edit. An AI cut does not know where a thought ends, and it costs you the best 20 seconds of an hour. We take the sessions, mark the moments worth pulling, and cut them the way the room actually felt.
As the rhythm settles and the cohort starts paying for itself, the number goes up toward 4 or 5 a week, which is where the platforms genuinely reward you. That decision gets made from evidence rather than ambition, and it gets made together.
Social is where a person first discovers you, and it is where they decide whether what you are saying is true. From there they go looking on their own: what it would be like to work with you, what they would make with you, whether you can hold what they are carrying. That whole journey happens quietly, before anyone ever writes to you, and every piece of this is built to meet them somewhere good along it.
No ads, especially not at the start. Organic builds the stronger ground and gives honest data if amplification ever makes sense later. We would rather 100 people arrive because something was true than 1,000 because something was bought.
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Built around how this practice actually runs, holding the content tracker, the email map, the cohort build and the offer library, and rewritten as the work changes.
A practice held in one person's head costs something continuously. Every open loop, every half decided offer, every piece in an unknown state, every person who should have been written to. None of it is visible, and all of it is running.
So we build somewhere else for it to live. A Notion workspace that becomes the operating system for the practice, shaped around you rather than pulled off a shelf, walked through on video, and yours to keep whatever happens next.
Every piece moving from idea to script to filmed to edited to posted, its state visible at a glance. Direction lives under each one, so when a piece needs something specific you write it there and our editors work from it. It is also where you and our social media manager talk to each other about a cut.
The arc of the 12 weeks, what each one holds, what gets sent before and after, and every decision made along the way, sitting in one place instead of in calls nobody wrote down. When the second cohort opens, the first one is already documented.
Every sequence and every send, what has gone out, what is written, what is next, and who each one is speaking to. The whole email program readable on one screen.
What exists, what it costs, who it is for, and where each one sits relative to the others, alongside the practices, frameworks and recordings you have already made. Found and reused rather than rebuilt each time. As the work grows the workspace grows with it.
Our growth container starts at $3,000 a month, and at that number we take the whole thing off your hands. $2,000 is deliberate, and the honest thing is to say plainly what it changes rather than let you find out later.
At this number both of us have hands on it. We build the systems, run the door, produce the 8, write the sequences, and build the cohort around you. You film, you bring the thinking only you can bring, and you take the first pass on the things that have to come from your own mouth. The lead magnet is the clearest example: you sit with it and bring an outline, we make it beautiful and make it work.
It also gives you the slow entry you asked for. The first 2 months are for settling into this being real, while the site and the cohort take shape underneath. As the money starts arriving we revisit it, take more off your hands, and the balance moves toward us carrying the whole of it.
Nothing here asks for a sprint. The sequence is built so the earliest pieces are the ones that keep working while you are not thinking about them, and so each step has settled before the next one is asked for.
We find what already exists, the MailChimp list and the Facebook group, and bring it into one place. Those people hear from you for the first time in a while, plainly, with no ask attached. ManyChat goes live behind it, so from that point anything that travels has somewhere to send people.
From you: the accounts, and one conversation about what the first free offering is.
You go into the tracker and into direct contact with our social media manager. Send one piece first and we come back with a rough cut, so the look gets tuned to you before we scale it rather than after 8 have gone out in the wrong direction. Send any reference you love and we will work from it.
From you: an afternoon of filming, 5 to 10 pieces.
The 12 weeks take shape in working sessions: what the arc is, what each week holds, who it is for and who it is not. Then we build it. The home in Circle, branded as yours, the sales page, the onboarding, and everything a person touches between saying yes and sitting down in the first call.
From you: the teaching, and the decisions only you can make about the room.
The free offering ships, the sequence runs, and the content carries people toward one clear thing instead of a shelf of options. This is the stretch everything before it was for, and it is where the work starts paying for itself.
From you: presence while it is open. Launches ask more than ordinary weeks do, and that is planned for.
We read what actually happened rather than committing to a shape before anyone has walked it. What each piece pulled, how the list is growing, how many people crossed from reading into belonging to something. And the measure that outranks every number in your document: whether a person says they felt understood, and that they could be themselves.
From you: an honest read each month on whether this keeps earning its place.
The cohort built with you, 8 pieces of content a month, the door, the first offering, the full email program, and the second brain holding all of it.
Month to month. The work has to keep earning the next one, and the first goal is plain: make more than this costs.
Begin the EngagementThis is a starting position rather than a ceiling, and the growth is written into it. The cohort is the first place the money comes back, and once it does we raise the volume we carry, toward the point where the content side asks nothing of you but the filming.
The foundation runs on its own track beside this. The mark, the brand kit and the site are what make all of it feel like one person rather than a set of pieces, and nothing here replaces that work. This is the engine. That is the ground it runs on.
You do not have to become louder. You have to become findable.
Everything here is built so the work can travel while you stay yourself inside it. Say the word and we begin.